Eurofarma needed to increase the awareness about artherosclerosis. Making people understand that fundamentally is their habits that lead to a stuck vein, and that changing habits is the first step treatment. For that campaign, we created a series of print ads, showcasing the problem in a funny and amusing way while raising awareness to the symptoms and using a claim that explains that your habits reflect in your blood. The Campaign was nominated to the Lürzer's Archive magazine.
