2019
TV Campaign for Bálsamo Bengué, an analgesic used in treatment for chronic pain, that relieves pain acting into the source point. We followed the logic that there are some kinds of pain that you must go to a specialist to solve out. Since the brand claims to be a pain relief specialist, we decided to personify the specialist within the formula.
Concept
Tem dor que só um especialista resolve.
(There are some kinds of pain only a specialist can solve)